Will LinkedIn suffer from parents syndrome?

Photo by Michał Parzuchowski on Unsplash

If you’re using Facebook for over 10 years, like me, then probably you remember the time when mother, aunts and uncles were not online. Meaning, that you could post on FB wildest shoots from last Friday night or comment freely on your friends post wishing you were there. But at some point, invitation from relatives started to come.

LinkedIn as a professional network platform is trying to do two things: be a well curated job board and the social feed for career-realted content. For many users, second feature can be recognized as “more mature content” — something that is much more interesting, than cute dogs mixed with political posts of your long-seen friends.
Combine it with growing number of unemployed boomers and there you have it: your dad and his friends are on LinkedIn. But is it really bad?

Starting from Generation X, every new grown-up can have completely different path from their parents. For few reasons:

• Scale of business is different — now we can work globally
• Many jobs didn’t exist 20–30 years ago — and many evolved since then
• Digital tools and robotics are replacing manual labour — we need more machine supervisors than operators
• Distribution channels are now different — when was the last time you’ve done…