Is Microsoft choking LinkedIn?

When big company is acquired by a monstrous company, many things can happen. Not (always) good things.

We all know the Microsofts strategy since Satya Nadela was appointed CEO in 2014: business, productivity and every design that looks better than Steve Ballmer. But since GitHub and LinkedIn acquisition in respectively 2018 and 2016 there has been a tremendous stagnation on both of those platforms.

GitHub became a marketplace for third party products for all the costly things developers need, while they’re working.
LinkedIn started its “university” where you can prove whole world that you know something — it’s like all first-aid mandatory courses to prove your corpo, that you know how to dial 911.

And since LinkedIn is a social platform, we should ask ourselves: does Microsoft know, how to play social?
Let’s be honest: none of the social capabilities that are not forced didn’t work out: Microsoft Kin, MSN Messenger, Zune platform. The only thing that they’ve made well and get people closer each other is Xbox.

With all that said, what are the possible paths Microsoft can lead LinkedIn into?

• Brand building for companies — but they are already on Facebook, some even on…